The Hungarian Competition Office clears concentration between two major salami producers (Bonafarm (Pick)/Herz)

In December 2009, Bonafarm Zrt. (Bonafarm), and Herz Szalámigyár Zrt.(Herz) concluded asset transfer agreements for the transfer of all the assets of Herz, including trademarks, used for the production of salami. Herz, originally founded in 1888, was the second largest salami manufacturer in Hungary until 2009, when it became insolvent and went into involuntary liquidation. Bonafarm, a holding company, owns several undertakings active in various vertical levels of meat production, including Pick Szeged Zrt. (Pick), the largest Hungarian meat producer in Hungary, which produces the internationally known “Pick” brand of Hungarian salami. The Hungarian Competition Office (HCO)

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Auteur

  • Lakatos, Köves & Partners (Budapest)

Citation

Eszter Ritter, The Hungarian Competition Office clears concentration between two major salami producers (Bonafarm (Pick)/Herz) , 2 mars 2010, e-Competitions Failing firm defence, Art. N° 31183

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