Yesterday the Commission published the much anticipated preliminary report in its ecommerce sector inquiry. The report was initiated in response to rapid growth in online sales activity over recent years and signals renewed commitment on the part of the EU in enforcing the competition rules in the ecommerce sector. The report identifies two clear trends as consumer goods manufacturers react to this growth: On the one hand manufacturers are increasingly looking to vertically integrate and on the other hand they are relying on selective distribution networks more than ever before. However, despite manufacturers taking these seemingly legitimate steps to adapt to the new online environment, the Commission has uncovered evidence of widespread contractual restrictions affecting online
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The EU Commission publishes a preliminary report in its e-commerce sector inquiry as a response to the rapid growth in online sales activity
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