The Dutch Competition Authority finds in its market study that supermarkets offer chicken meat that is more sustainable without any anti-competitive agreements

Dutch supermarkets offer chicken meat that is more sustainable without any anticompetitive agreements* Dutch supermarkets nowadays offer a lot more chicken-meat varieties where the chickens have lived better lives. Virtually all of the chicken meat varieties currently on offer have been produced under animal-friendlier conditions than what the failed joint initiative of producers and retailers, called the ‘Chicken of Tomorrow’, aimed to achieve. This has been revealed by a study conducted by the Netherlands Authority for Consumers and Markets (ACM)

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Dutch Competition Authority, The Dutch Competition Authority finds in its market study that supermarkets offer chicken meat that is more sustainable without any anti-competitive agreements, 1er septembre 2020, e-Competitions October 2020, Art. N° 96636

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