The German Federal Court rules on ad-blocking software, the market definition and the potential competitive concerns (Ad Blocker III)

On 8th October 2019 the German Federal Court ruled on ad blocking software, the market definition and potential competitive concerns (KZR 73/17 "Ad blocker III"). The judgment concerns the dispute between companies of the RTL Group and the defendant, a provider of advertising blocker software. The software in question, called Adblock Plus, can be downloaded free of charge and has the effect that the advertising content intended to be shown on the websites of third parties is no longer displayed, i.e. blocked. However, the blockade is not comprehensive; the software allows advertising on websites that are listed on a white list to pass unhindered. For this, the advertising must be classified as "acceptable" and at least "larger" website operators must pay for this activation. The fee

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Auteur

  • Bird & Bird (Dusseldorf)

Citation

Jörg Witting, The German Federal Court rules on ad-blocking software, the market definition and the potential competitive concerns (Ad Blocker III), 8 octobre 2019, e-Competitions October 2019, Art. N° 93981

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