In the recent Unilever/Distribuzione Gelati case , the Italian Competition Authority (ICA) has dealt with the issue whether the commercial policies of the leading player in the ice cream impulse sector breached 102 TFEU. The conduct of the dominant firm, Unilever, consisted in a number of practices aimed at promoting the sale of its ice creams marketed under the Algida brand which was highly popular in Italy. The ICA saw these practices as forming a complex foreclosing strategy and imposed on Unilever a competition fine of about € 60 million because it infringed Article 102 TFEU. The facts of the case Following the receipt of a complaint lodged by La Bomba in April 2013, in January 2015 the ICA decided to open an antitrust enquiry against Unilever Italia Mkt Srl (Unilever), which
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