On 10 November 2021, the UK Supreme Court ruled in favour of Google in a landmark judgment against an attempt by a single claimant, Mr Richard Lloyd, to bring a representative action on behalf of a class of 4 million iPhone users relating to Google’s alleged contraventions of data protection law. Although the Supreme Court shut the door on Mr Lloyd’s claim, it lowered the bar for representative actions across the board, potentially breathing new life into the regime for all forms of future consumer claims. We can now expect to see consumers, backed by deep-pocketed funders and claimant firms, seek to identify, and pursue, such claims in the near future. As for data privacy claims specifically, although the Court may have raised practical challenges to bringing representative claims
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