The EU Commission clears a merger in the online advertising market applying for the first time the non horizontal merger guidelines (Google / DoubleClick)

"Google/DoubleClick: The first test for the Commission’s nonhorizontal merger guidelines"*I. Introduction The Google/DoubleClickmerger [1] generated considerable interest as it concerned the ubiquitous search engine that most Europeans use in their daily lives. From a competition policy perspective, the case raised a number of interesting issues and, in particular, it was the first major concentration for which the Commission had to assess non-horizontal effects following its adoption of the Non-Horizontal Merger Guidelines [2]. This case was notable in that it covered horizontal, vertical as well as conglomerate aspects. During the investigation, the Commission received a significant number of complaints and a wide range of different theories of harm were put forward by competitors

L'accès à cet article est réservé aux abonnés

Déjà abonné ? Identifiez-vous

L’accès à cet article est réservé aux abonnés.

Lire gratuitement un article

Vous pouvez lire cet article gratuitement en vous inscrivant.

 

Version PDF

Auteurs

Citation

Julia Brockhoff, Penelope Papandropoulos, Peter Eberl, Vera Pozzato, Carl-Christian Buhr, Bertrand Jéhanno, The EU Commission clears a merger in the online advertising market applying for the first time the non horizontal merger guidelines (Google / DoubleClick), 11 mars 2008, e-Competitions March 2008, Art. N° 35257

Visites 1047

Tous les numéros

  • Latest News issue 
  • Tous les News issues
  • Latest Special issue 
  • Tous les Special issues