The French Competition Authority accepts proposed settlement with a Big Tech company regarding online advertising practices and imposes a €220 million fine for self-preferencing in the market for online display advertising (Google AdX / Google DoubleClick for Publishers)

In a decision of 7 June 2021, the French Competition Authority (“FCA”) accepted a proposed settlement by Google LLC and Google Ireland Ltd (“Google”) with respect to certain online advertising practices. The decision also imposed a € 220 million fine on Google as it concluded that Google’s self-preferencing practices with regard to online display advertising infringed Article 102 Treaty on the Functioning of the European Union (“TFEU”) and Article L.420-2 of the French Commercial Code. In particular, the FCA found that two of Google’s service platforms in the online display advertising supply chain had granted each other preferential treatment to the detriment of their respective competitors and of publishers. The FCA considered that Google’s self-preferencing practices were particularly

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Maria-Olga Papadopoulou, Margot Vogels, Andreas Reindl, The French Competition Authority accepts proposed settlement with a Big Tech company regarding online advertising practices and imposes a €220 million fine for self-preferencing in the market for online display advertising (Google AdX / Google DoubleClick for Publishers), 7 juin 2021, e-Competitions June 2021, Art. N° 101482

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