The Danish Competition Authority exempts an agreement between cinemas and advertisers (Dansk Reklame Film)

Dansk Reklame Film (hereinafter referred to as ““DRF”) is an intermediary between Cinemas and advertising agencies whose activities consist in entering into (i) agreements with advisers/agencies concerning the display of screen advertising in cinemas (ii) agreements with cinemas on hire of the screen for advertisement diffusion. In short, advertisers pay DRF for showing advertisements in cinemas and DRF, in turn, pays cinemas for renting their screens. In 2002, the Danish Competition Council had already raised