The EU Commission opens an in-depth investigation following referral from Austria to assess the proposed acquisition of a company specialized in the supply of customer relationship management software by a Big Tech company (Kustomer / Facebook)

Mergers: Commission opens in-depth investigation into proposed acquisition of Kustomer by Facebook* The European Commission has opened an in-depth investigation to assess the proposed acquisition of Kustomer by Facebook under the EU Merger Regulation. The Commission is concerned that the proposed transaction would reduce competition in the market for the supply of Customer Relationship Management (CRM) software. The Commission is also concerned that the proposed transaction would further strengthen Facebook's market position in the online display advertising market by increasing the already significant amount of data available to Facebook for personalisation of the ads it displays. Executive Vice-President Margrethe Vestager, responsible for competition policy, said: “It is

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European Commission, The EU Commission opens an in-depth investigation following referral from Austria to assess the proposed acquisition of a company specialized in the supply of customer relationship management software by a Big Tech company (Kustomer / Facebook), 2 août 2021, e-Competitions July 2021, Art. N° 101826

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