The EU Commission opens an in-depth investigation following a referral from Austria to assess the proposed acquisition of a company specialized in the supply of customer relationship management software by a Big Tech company (Facebook / Kustomer)

Commission, European

Article précédent The US FTC starts issuing "Pre-Consummation Warning Letters" for transactions investigations which may need to remain open beyond the regular HSR waiting period Article suivant The Spanish Competition Authority approves with commitments the creation of a 50% joint venture between companies specialised in the mooring and unmooring businesses in the Port of Barcelona (Mooring & Port Services / Cemesa Amarres)

2 Aug 2021

The EU Commission opens an in-depth investigation following a referral from Austria to assess the proposed acquisition of a company specialized in the supply of customer relationship management software by a Big Tech company (Facebook / Kustomer)

KEYWORDS

Reference

EU Commission, Facebook / Kustomer, Press release, 2 August 2021

Mergers: Commission opens in-depth investigation into proposed acquisition of Kustomer by Facebook* The European Commission has opened an in-depth investigation to assess the proposed acquisition of Kustomer by Facebook under the EU Merger Regulation. The Commission is concerned that the proposed transaction would reduce competition in the market for the supply of Customer Relationship Management (CRM) software. The Commission is also concerned that the proposed transaction would further strengthen Facebook's market position in the online display advertising market by increasing the already significant amount of data available to Facebook for personalisation of the ads it displays. Executive Vice-President Margrethe Vestager, responsible for competition policy, said: “It is

L'accès à cet article est réservé aux abonnés

Déjà abonné ? Identifiez-vous

L’accès à cet article est réservé aux abonnés.

Lire gratuitement un article

Vous pouvez lire cet article gratuitement en vous inscrivant.

Version PDF

Auteur

European Commission
European Commission - DG COMP (Brussels)

Belgique 1229 contributions 2525519 visites

Citation

European Commission, The EU Commission opens an in-depth investigation following a referral from Austria to assess the proposed acquisition of a company specialized in the supply of customer relationship management software by a Big Tech company (Facebook / Kustomer), 2 août 2021, e-Competitions July 2021, Art. N° 101826

Visites 569