On 1 July 2020, the UK Competition & Markets Authority ("CMA") published its final report following a 12-month market study into online platforms and digital advertising in the UK (the "Final Report"). The Final Report concludes that, due to the dynamic nature of digital advertising, existing laws are not suitable to effectively regulate the concerns that the CMA has identified. Therefore, the CMA has recommended that a new "pro-competition regulatory regime" is established to govern major online platforms in the UK. Background The CMA launched its market study in July 2019 amid concerns over how the digital advertising market was functioning in the UK and following calls by the UK House of Lords and the UK Government's Digital Competition Expert Panel (the "Furman Review") to
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The UK Competition Authority seeks new regulatory regime for digital markets following its market study
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