The UK Competition Authority unwinds dough deal to protect grocers and shoppers (Cérélia / Jus-Rol)

CMA unwinds dough deal to protect UK grocers and shoppers* Following an in-depth review, the CMA has found Cérélia’s purchase of Jus-Rol could leave UK retailers and shoppers facing higher prices and lower quality products. The CMA has concluded the only way to preserve the degree of competition and choice for consumers is for the Jus-Rol business to be sold to an independent buyer, to be approved by the CMA. Ready-to-bake products – including staples such as shortcrust and puff pastry, pizza and patisserie dough – are sold in