The growth of e-commerce and online marketplaces has had a significant impact on businesses and consumer behaviour. Competition authorities worldwide are increasingly focused on assessing competition concerns on online platforms, including United Kingdom (UK), Australia, the European Commission for Competition (EC), Germany, Slovakia, France, Japan, Singapore, South Korea, and Mexico. India is one of the fastest growing e-commerce markets in the world, growing at an astounding rate of 51% per year. Some of the factors that influence this growth are a young demographic profile, increasing internet penetration and better economic performance. India adds approximately 10 million daily active internet users to the internet community every month. The recent rise in digital literacy has led
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