Introduction Article 4 of Law No. 4054 on the Protection of Competition prohibits the fixing of: the purchase or sale price of goods or services; elements such as cost and profit that form price; and any other terms of purchase or sale. On 24 August 2021, the Competition Authority announced its decision to impose an administrative fine on both Groupe SEB İstanbul Ev Aletleri Ticaret AŞ and İlk Adım Dayanıklı Tüketim Malları Elektronik Tekstil İnşaat ve İletişim Hiz San Tic Ltd Şti, after concluding that Groupe SEB and İlk Adım had violated article 4 of Law No. 4054 by determining the resale prices and restricting the online sales of their distributors and other resellers. The Competition Board assessed the activities of Groupe SEB and İlk Adım, which included: interfering with

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