In its decision dated 18 April 2008, S.A.R.L. PMC Distribution vs. S.A.S. Pacific Création, the Paris Court of Appeal (the "Court") takes part in the debate on the legal regime of Internet sales within selective distribution systems. Pacific Création, an undertaking which manufactures and markets branded perfumes through a selective distribution network, brought proceedings against PMC Distribution, a non-authorised pure player which distributed Pacific Creation's perfumes on the Internet. The perfume manufacturer argued that such violation of its selective distribution network amounted to unfair competition, misleading advertising and counterfeiting. PMC Distribution appealed against the ruling of the Paris Commercial Court which had notably ordered it to stop distributing Pacific
The Paris Court of Appeal upholds the legality of two restrictions on internet sales by authorised retailers within a selective distribution network in the cosmetic sector (PMC Distribution / Pacific Création)
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