Mark Ballard

Rimm-Kaufman Group (Charlottesville, VA)
Director of Research

As Senior Director of Research, Mark is responsible for helping drive Merkle | RKG’s thought leadership through leading-edge articles, discussions and data analyses. His original research helps guide client service strategy, improve Merkle | RKG operations and keep Merkle | RKG at the forefront of the industry. Since joining Merkle | RKG in 2006, Mark has managed enterprise-level paid search programs for clients in the retail, finance, B2B and automotive sectors. He manages and writes for the popular Merkle | RKG Blog and heads the production of Merkle | RKG’s quarterly Digital Marketing Report, which covers PPC, SEO, Attribution, Social Media and more. Mark is a graduate of the University of Virginia with a degree in economics. His research is frequently cited in industry publications and he is regularly called upon to offer his perspective of industry trends.


541 Bulletin

Mark Ballard The US Senate Committee on the Judiciary, Subcommittee on Antitrust conducts hearings in an abuse of dominance investigation on the web search industry (Google)


Google Antitrust Hearing : 5 Takeaways* While yesterday’s Senate antitrust hearing on Google practices may have been more about spectacle than action, it was an opportunity to gain insights into the mindset of Google and the government officials that may seek to intervene in their operations. (...)

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