Advertising: The French Supreme Court rejects an appeal and affirms that the packaging can characterize an advertisement within the meaning of the text L3323-4 of the Public Health Code (Kronenbourg / ANPAA)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. The packaging: advertising medium for alcohols ?* It is a " non-specifically motivated " decision by which the Court of Cassation rejects an appeal when the grounds of cassation " are clearly not of such a nature as to lead to cassation " (art. 1014 C. proc. civ.) which concerns the contours of alcohol advertising. Cans and packs of Carlsberg beer featured four Premier League football players, references to this competition and a game allowing people to win tickets for matches. The ANPAA, vigilant and scrutinizing the communication actions of major brewers and alcohol producers, quickly requested the withdrawal of these