CASE COMMENTS: MERGERS – REFERRAL FROM MEMBER STATES – ART. 22 REG. 139/2004

Referrals From Member States: The European Commission accepts referral requests under Article 22 Reg. 139/2004 (Procter & Gamble/Sara Lee Air Care)

KEYWORDS
– Eur. comm., 17 June 2010, Procter & Gamble/Sara Lee Air Care, case COMP/M.5828 On 17 June 2010, the European Commission approved Procter & Gamble's acquisition of Sara Lee's air care business. Procter & Gamble is a U.S. corporation that develops, manufactures, markets and sells a range of beauty care, health care, baby and family care and household care products. Sara Lee's air care business comprised the manufacture and marketing of various kinds of air fresheners. Both companies were active in several air care product segments. The Commission examined the effects of the acquisition within the home air freshener market, in particular as regards electrical air fresheners, where the parties would achieve relatively high combined market shares in Belgium and the United

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