INTERVIEW: DISTRIBUTION - COMPETITION POLICY - SELECTIVE DISTRIBUTION - EXEMPTION REGULATION

Judith Messas Nadelman: The challenges of competition law in the digital age - Between direct sales and distribution

Interview conducted by Natasha Tardif and Marc Lévy, Partners, Reed Smith, Paris

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. What are the factors that make people prefer distribution or direct sales? Is it necessary to go through a distribution network to reach enough customers? Direct-to-consumer" or "DTC" sales were not well perceived until a few years ago, especially by the retail industry. Today, manufacturers see DTC, and in particular online sales, as an opportunity to enhance their brand, expand their customer base, develop customer knowledge and create new services (delivery, personalisation of the offer, etc.). However, DTC requires the necessary know-how, economic and logistical capacity, and dedicated investments, which can sometimes dissuade the manufacturer from

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Judith Nadelman, Marc Levy, Natasha Tardif, Judith Messas Nadelman: The challenges of competition law in the digital age - Between direct sales and distribution, November 2021, Concurrences N° 4-2021, Art. N° 103001, www.concurrences.com

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