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Commitments: The French Competition Authority imposes a fine of €220 million for a practice of reciprocal self-preference between the ad server and the platforms for programmatic sale of advertising space in the online advertising sector (Google)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. 220 million is the amount of the financial penalty imposed on Google for the implementation, for almost 7 years, since January 1, 2014, the date on which Google's dominant position on the market for ad servers for website and mobile application publishers could be established (pt. 431), of a reciprocal self-preference practice between its ad server and its platforms for the programmatic sale of advertising space. It is difficult to have a precise idea of the severity of the penalty, given the lack of transparency (pt. 445) on the question of the calculation of the fine in the decision n° 21-d-11 issued on 7 June 2021 by the French Competition Authority,

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  • L’actu-concurrence (Paris)

Quotation

Alain Ronzano, Commitments: The French Competition Authority imposes a fine of €220 million for a practice of reciprocal self-preference between the ad server and the platforms for programmatic sale of advertising space in the online advertising sector (Google), 7 June 2021, Concurrences N° 4-2021, Art. N° 101173, www.concurrences.com

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