ALERTS: DISTRIBUTION – CONSUMER PROTECTION – ALCOHOL ADVERTISING

Consumer protection: The French Supreme Civil Court quashed the decision of the Paris Court of Appeal, that had validated the advertising of a beer, considering that a lawful advertising for alcohol shall have an unbiased and informative character not limited only to the color and olfactory and gustatory characteristics of the product (Kronenbourg / ANPAA)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Background. The ANPAA (Association for the Prevention of Alcoholism) sued Kronenbourg, claiming that its advertising films and its game promoting Grimbergen beer under the banner of the " Legend of the Phoenix " did not comply with the Evin Act. Trouble. Proceeding with an analysis of each of the advertisements submitted, the Court of Appeal (Paris, Feb. 13, 2018) validates them on the grounds that they relate to the trademark, the emblem, the history and the origins of the product. In other words, the indications and references within these advertisements corresponded to those authorised by Article L.3323-4 of the Public Health Code. In order to reach

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Aymeric Louvet, Consumer protection: The French Supreme Civil Court quashed the decision of the Paris Court of Appeal, that had validated the advertising of a beer, considering that a lawful advertising for alcohol shall have an unbiased and informative character not limited only to the color and olfactory and gustatory characteristics of the product (Kronenbourg / ANPAA), 20 May 2020, Concurrences N° 4-2020, Art. N° 97121, www.concurrences.com

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