This On-Topic discusses the development of algorithmic pricing and the issues it raises for competition law enforcers. Algorithmic pricing may facilitate tacit or express collusion and even generate new forms of collusion against which traditional tools of competition law enforcement must be confronted. Likewise, pricing algorithms facilitate price personalization, hence discrimination among customers. While the economic effects of such a discrimination is ambiguous, it deserves an assessment in the light of the concepts of exclusionary or exploitative abuses. This On-Topic finally addresses the broader issue of behavioral discrimination implemented by super-platforms in view of increasing the likelihood of consumers opting for their offering.
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