The new commercial behaviours in online sales field (Nass seminar - Paris, 2nd of July 2013)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Introduction by Emmanuel Combe In 2011, e-commerce generated sales of more than €40 billion, or 7% of total retail sales. But this average actually hides strong disparities according to the types of products distributed, with the market share of online sales appearing higher for brown goods (15% of the market) and cultural products (18% of the market), than for food (3% of the market). From the point of view of an established company, the Internet can be seen as a risk factor but also as an opportunity. The first of the risks associated with the Internet is that of falling prices and margins. The fall in prices, linked to the intensification of intra-brand