ARTICLES : CONFERENCE - PHILIPPE NASSE - THE NEW PRACTICES - THE E-COMMERCE
e-Commerce and antitrust: New practices (Paris, 2 July 2013)
This set of three papers is derived from the Philippe Nasse’s seminar on the new practices in the e-commerce that was held on July 2, 2013 in Paris. The e-commerce has grown very rapidly these past few years and contributes to the competitive animation of the distribution sector by showing new distribution models and new players. The manufacturers, who face the rising of the e-Commerce, develop new business practices. The decisional practice and case law set the level of the trade freedom and the tariffs fixation
*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. INTRODUCTION
Emmanuel COMBE
Vice-President, Autorité de la concurrence, Paris
1. In 2011, e-commerce generated sales of more than €40 billion, or 7% of total retail sales. But this average actually hides strong disparities according to the types of products distributed, with the market share of online sales appearing higher for brown goods (15% of the market) and cultural products (18% of the market), than for food (3% of the market).
2. From the point of view of an established company, the Internet can be seen as a risk factor, but also as an opportunity. The first of the risks associated with the Internet is that of falling prices and margins. The fall
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