Commitments: The French Competition Authority accepts and makes binding the commitments proposed by a social network aimed at assuring intermediaries that they will be able to provide advertisers with value-added services on their social network based on their own advertising technologies (Meta)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. As it was about to launch its own retargeting service - a specific form of personalized and targeted advertising - competing with Criteo's, thus completing its vertical integration, Meta decided to degrade the quality of the offer made to intermediaries on the French market of non-search related online advertising, the "Meta Business Partners" (MBP) (pt. 279). In order to do so, Meta implemented several practices: i) the degradation of the conditions of access to advertising inventories and data concerning advertising campaigns on its social network under conditions that are neither transparent nor objective; ii) denigrating behavior and differences in

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  • L’actu-concurrence (Paris)

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Alain Ronzano, Commitments: The French Competition Authority accepts and makes binding the commitments proposed by a social network aimed at assuring intermediaries that they will be able to provide advertisers with value-added services on their social network based on their own advertising technologies (Meta), 16 June 2022, Concurrences N° 3-2022, Art. N° 107083, www.concurrences.com

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