The sale of private label products represents a significant share of total product sales on supermarket shelves (around 30% in volume in France and up to 40% in many other European countries). Given this importance and in order to offer benchmarks to stakeholders, the CEPC has taken the initiative to bring together a number of rules and good practices between the private label manufacturer and the distributor, in the form of a recommendation published on its website on December 17, 2020 (CEPC, Recommendation No. 20-2: Lettre distrib. 01/2021, p. 5, obs N.E.). In the wake of this, the EGAlim 2 law of October 18, 2021 tightened the framework for private label contracts, largely inspired by the good practices promoted by the CEPC in its recommendation (C. com., art. L. 441-7). However,
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This article was first published in the Lettre de la distribution published by the Centre du Droit de l’Entreprise of the University of Montpellier.
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