*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Introduction 1. The topic I have been asked to address is entitled "The gigantism of the object: what response to the massification of data?" At the outset, I would like to make two observations about the scope of my talk. On the one hand, if we are invited to question the gigantism of the object, we must recognize that the subject is just as gigantic! And in the time allotted to me I cannot of course claim to deal with it in detail and in all its subtleties and complexity. On the other hand, I'm not sure I'll be able to give a definitive answer to the question posed: what response to the massification of data? The subject is multi-faceted and the issues
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CONFERENCES: DIGITAL MARKETS - GAFA - DATA - COMPETITIVE ISSUES - REMEDIES
The gigantism of the object: what response to the massification of data? (Deauville, 26 June 2021)
This contribution written by Christophe Lemaire (co-director of the Master 2 European Union Economic Law at the University of Paris 1 Panthéon-Sorbonne and associate lawyer, Ashurst Paris) was collected following the annual "Droit & Commerce" conference organised on 26 June 2021 in Deauville on the new challenges of competition law. Among its challenges, competition law must respond to those posed by the digital economy. In particular, competition law is confronted with the gigantic size of digital actors, powerful and operating in ecosystems, and with the gigantic size of its object, data. The question is: what response to the massification of data? The subject is multi-faceted and the issues are numerous. The same goes for the remedies. In this context, this article first identifies the challenges and competitive risks related to data massification, distinguishing between the risks related to data collection or acquisition and those related to its use. It then explores the remedies or tools that can or could be mobilized to address these issues. While the debates today are mainly focused on the search for new tools and remedies, it shows that there are already a significant number of relevant tools and remedies.
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