*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. The proceedings opened in 2019 against Google for abuse of dominance practices in the display-related online advertising market came to an end with a settlement decision on June 7, 2021. The complaints filed by news publishers related to self-preference practices. These practices took place on two markets, namely the market for ad servers (used by press publishers to sell space on their websites to advertisers) and the market for programmatic sales platforms. These platforms connect publishers' servers with advertisers' servers. These self-preferential strategies involved hindering interoperability between competing servers and Google's marketplace,
CASE COMMENTS: UNILATERAL PRACTICES - EVICTION ABUSE - ONLINE ADVERTISING - SELF-PREFERENCE
Self-preference: The French Competition Authority validates a settlement procedure to put an end to self-referencing practices implemented by a dominant operator on the online display advertising market (Google / News Corp Inc / Figaro / Rossel)
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