*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. The question of the coherence of the franchise network and especially that of the prices charged by the network's retailers is posed with renewed acuity in a context of online sales. The transparency that the Internet allows and the resulting omniscience for the consumer and, more broadly, the customers of the distribution network leads, in fact, to reflect on rethinking network strategies. Franchise networks are at the forefront concerned, in particular because the issue of prices and their uniformity in the network has already fuelled a lot of discussions on whether "the marketing price could constitute an essential element of the franchisor's know-how
CASE COMMENTS: DISTRIBUTION - ONLINE RESALE - NETWORK WEBSITES - PRICE ALIGNMENT
Franchise: The Trade Practices Review Commission issues an opinion on the price alignment of products advertised on the network’s website exclusively managed by the franchisor
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