*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Although authorized after an unconditional phase 1 review, Vivendi 's acquisition of the magazine group Prisma Media has given rise to interesting developments in a sector characterized by ever-increasing convergence between the various advertising markets, which involves the development of so-called cross-media offers covering several channels (print media, Internet, television), a convergence that should be examined very closely in the coming months by the French Competition Authority in the context of the review of the merger of the television groups TF1 and M6. The simultaneous presence of Vivendi and Prisma Media on the markets for the publishing and
CASE COMMENTS: MERGERS - ADVERTISING MARKETS - VERTICAL EFFECTS - CONGLOMERATE EFFECTS
Clearance: The French Competition Authority clears, after a first phase and without conditions, the takeover of a French magazine group by one of the main French media groups (Vivendi / Prisma media)
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