CASE COMMENTS: DISTRIBUTION – FRANCE – FRANCHISE – ONLINE SALES

Franchise: The Paris Court of Appeal refuses to consider as unfair or restrictive of competition the provision of the customer’s file and of the distributor’s physical point of sale in an online sales organization strategy within the network (Bourgoin Spirit / Esprit de corps ; Déco Club / Carré blanc)

*This article is an automatic translation of the original article in French, provided here for your convenience. Read the original article. While the collective dimension of distribution networks is an undeniable asset for the development of omnicanality, the legal independence of distributors can be a source of questioning especially through the prism of "unfair commercial practices law" (new title of Chapter II of Title IV of Book IV C. com. recently recast under the terms of Order No. 2019-359 of 24 April 2019) and more simply through the law of unfair competition. Putting the customer at the centre of the network, any means of attracting the customer to the network is good. In this respect, it does not matter whether the efforts are supported by the network promoter or by the

Access to this article is restricted to subscribers

Already Subscribed? Sign-in

Access to this article is restricted to subscribers.

Read one article for free

Sign-up to read this article for free and discover our services.

 

PDF Version

Author

Quotation

Anne-Cécile Martin, Franchise: The Paris Court of Appeal refuses to consider as unfair or restrictive of competition the provision of the customer’s file and of the distributor’s physical point of sale in an online sales organization strategy within the network (Bourgoin Spirit / Esprit de corps ; Déco Club / Carré blanc), 3 April 2019, Concurrences N° 3-2019, Art. N° 91472, pp. 92-93

Visites 165

All reviews