CASE COMMENTS: MERGERS – FRANCE – TV ADS – ONLINE ADS

Online Ads: The French Competition Authority unconditionally clears the acquisition of an Internet market player by a media market player (Aufeminin / TF1)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. The Authority has authorised TF1's acquisition of sole control of Aufeminin, previously owned by the media group Axel Springer. Aufeminin operates the Internet sites of the same name and others such as Marmiton and My Little Paris, and markets the advertising space on these sites. It also publishes a press title (Marmiton magazine) and has marketing and communication agencies. Finally, more marginally, Aufeminin is active in the retail sector. The Authority has focused its analysis on the parties' activities in the sale of advertising space and therefore we will not mention in this commentary the brief developments in other markets. In defining the

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Authors

  • Herbert Smith Freehills (Paris)
  • Herbert Smith Freehills (Paris)
  • Herbert Smith Freehills (Paris)

Quotation

Marie Louvet, Sergio Sorinas, Alexis Baudelin, Online Ads: The French Competition Authority unconditionally clears the acquisition of an Internet market player by a media market player (Aufeminin / TF1), 23 April 2018, Concurrences N° 3-2018, Art. N° 87798, pp. 145-146

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