CONFERENCE : REFORM OF VERTICAL DISTRIBUTION - PARIS - 27 MAY 2010

Conference - Reform of vertical distribution - Roundtable II : The opening of the distribution on Internet : What are the consequences for the networks? (Paris, 27 May 2010)

This second roundtable of the conference “Reform of vertical distribution”, Paris, 27 may 2010, is dedicated to the impact on physical retail distribution of the liberalisation of Internet distribution. The first paper goes back over the foundations of the solution adopted by the French competition authority regarding on-line sales. Most of the cases submitted to the Conseil de la concurrence have appeared in the context of selective retailing. On-line sales are are in general favorable to consumers and can be also favorable to producers and retailers, but in selective distribution network, they can also generate free riders effects that threaten the incentives to investment in the network. Therefore, opening on-line sales to members of the network makes a good solution to this tradeoff. This device is also the essence of the new vertical guidelines of the European Commission regarding on-line sales. The second paper offers the point of view of a practitionner. Faced to the lack of provisions relating to Internet distribution in the new Regulation, the European Commission resorts to soft law to advocate in its guidelines the search for a compromise between online trade liberalization and a reasonable protection of physical networks against the potential parasitism of pure players.

Réforme des restrictions verticales : Les enjeux de l'entrée en vigueur du nouveau règlement - Paris, 27 mai 2010 Table-ronde II : L'ouverture de la distribution sur Internet : Quelles conséquences pour les réseaux? Une introduction économique au débat Anne PERROT Vice Présidente, Autorité de la concurrence 1. Le commerce de détail reste encore fortement réglementé en France. Certes, la loi de modernisation de l'économie du 4 août 2008 a levé certaines des contraintes qui pèsent sur le secteur, en élevant à 1000 m2 (au lieu de 300 m2) le seuil au-delà duquel une autorisation administrative est nécessaire pour ouvrir une grande surface, et en autorisant plus de flexibilité dans les négociations entre fournisseurs et distributeurs. Néanmoins l'arsenal des réglementations qui s'appliquent au commerce de

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Authors

  • Fidal (Paris)
  • French General Inspectorate of Finance (Paris)
  • Google (Paris)
  • Richemont

Quotation

Dominique Ferré, Anne Perrot, Benoît Tabaka, Regula Walter, Conference - Reform of vertical distribution - Roundtable II : The opening of the distribution on Internet : What are the consequences for the networks? (Paris, 27 May 2010), September 2010, Concurrences Review N° 3-2010, Art. N° 31882, www.concurrences.com

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