CASE COMMENTS: UNILATERAL PRACTICES - ABUSE OF PREDATORY CONDUCT - SELF-DEALING - PROTECTIVE MEASURES

Exclusionary abuse: The French Competition Authority rejects a request for interim measures in the online advertising sector but continues its investigation on the merits in order to ensure that the tracking consent mechanisms introduced by the structuring platform do not lead to self-preference (Interactive Advertising Bureau France, Mobile Marketing Association France, Union des Entreprises de Conseil et Achat Media et Syndicat des Régies Internet)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Associations of firms active in the mobile application installation advertising sector on iOS have referred the matter to the French Competition Authority for alleged abuse of dominant position byApple. These practices would result in the imposition of unfair trading conditions around the implementation of a device for collecting consent to online tracking: the ATT solicitation. Apple 's planned implementation of an App Tracking Transparency (ATT) feature aims to obtain explicit consent from users, through a choice window, for third party access to their unique identifier in the iOS environment (IDFA - Identifier for Advisers). Access to the IDFA

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  • Côte d’Azur University, GREDEG (Nice)

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Frédéric Marty, Exclusionary abuse: The French Competition Authority rejects a request for interim measures in the online advertising sector but continues its investigation on the merits in order to ensure that the tracking consent mechanisms introduced by the structuring platform do not lead to self-preference (Interactive Advertising Bureau France, Mobile Marketing Association France, Union des Entreprises de Conseil et Achat Media et Syndicat des Régies Internet), 17 March 2021, Concurrences N° 2-2021, Art. N° 100526, pp. 94-96

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