ALERTS: DISTRIBUTION - DECEIVING CONSUMERS TARIFFS – CONSUMER PROTECTION

Misleading prices: The French Supreme Court address the issue of the misleading character of certain promotional offers and those of the frequency and the reference price for such offers (Royaume Équilibre ; Optical Center)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Price promotion has become so frequent in the eyes of the consumer homo œconomicus that one might wonder whether, in his mind, promotional buying, once motivated by the feeling of making a good deal, has not become the principle and non-promotional buying the exception. Some professionals maintain this behaviour and sometimes abuse the promotional technique, which may then be a deceptive commercial practice. These promotions, which could be said to be continuous, are supplemented by promotions of questionable scope in terms of the price as practised "outside the promotion", i.e. the reference price. In this context, the DGCCRF ensures that the consumer is

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  • Jean-Michel Vertut - Avocat (Montpellier)

Quotation

Jean-Michel Vertut, Misleading prices: The French Supreme Court address the issue of the misleading character of certain promotional offers and those of the frequency and the reference price for such offers (Royaume Équilibre ; Optical Center), 29 January 2019, Concurrences N° 2-2019, Art. N° 90325, www.concurrences.com

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