Online distribution (Competition law enforcement in the digital sector - Nanterre, 17 November 2016)

Case 2 illustrates the practices of an electronics manufacturer who is organizing his distribution network and is interessed in e-commerce to sell his products; The case was studied in the scope of the EU, French, German, US and Japanese competition laws. An economist and the legal director of the Carrefour Group have also shared their points of view on the case.

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. 1. Asoft, a company based in your state, designs and markets consumer electronics products. This company distributes its products through various channels: on its own website ( and through distributors who operate online or offline. The distribution contracts entered into are selective distribution contracts, with qualitative criteria (the distributor must offer for sale the entire range of Asoft products and must follow the annual training program organized by Asoft) and quantitative criteria (maximum 1 distributor for 100 000 inhabitants). 2. Several practices are currently being studied; their validity deserves to be examined in the light of

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  • University of Paris I Panthéon-Sorbonne (Paris)
  • University of Aix-Marseille
  • University of Rennes I


Martine Behar-Touchais, David Bosco, Thierry Pénard, Online distribution (Competition law enforcement in the digital sector - Nanterre, 17 November 2016), May 2017, Concurrences N° 2-2017, Art. N° 84125,

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