CONFERENCES: DIGITAL SECTOR - DATA ACCESS - SEARCH ENGINES - DOMINANT POSITION - BUNDLING - MONOPOLIES
Search engines (Competition law enforcement in the digital sector - Nanterre, 17 November 2016)
Case 1 was dedicated to the practices of search engines in the scope of Chinese, American and European laws. An economist has also shared his point of view on the matter.
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1. Rant is a particularly efficient search engine, present in all countries of the world. In the search engine advertising market, Rant has a market share of between 70 and 90%, depending on the country. If you take the entire online advertising market, its market share drops to 30%, because you have to take into account advertising on social networks, which is 75% dominated by Facebook.
2. The reasons for Rant's success are well known: performance of the search algorithm, high profitability of its advertising space sales activity, diversification of the services offered (weather, cartography, price comparison, operating system for smartphones, etc.).
3. A
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