CASE COMMENTS: MERGERS - UNILATERAL EFFECTS

Acquisition by competitor: The European Commission considers that an acquisition by an undertaking of its closest competitor raises competition concerns but clears the transaction subject to commitments (Kraft Foods/Cadbury)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Eur. comm., 6 January 2010, Kraft Foods/Cadbury, Case COMP/M.5644 There are some products for which market tests can be more testing than others. In order to properly assess the competitive effects of the takeover of Cadbury by Kraft Foods, the European Commission has examined with the utmost attention a wide range of markets including chocolate products, confectionery and other sweet grocery products. Some chocolate products have been the most problematic. From where we are writing, the acquisition of Cadbury by Kraft Foods is, in France, the takeover of chocolate Poulain by Milka, Toblerone and Côte d'Or. This is a serious matter, but Poulain,

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Jean-Mathieu Cot, Alice Blanchet, Acquisition by competitor: The European Commission considers that an acquisition by an undertaking of its closest competitor raises competition concerns but clears the transaction subject to commitments (Kraft Foods/Cadbury), 6 January 2010, Concurrences N° 2-2010, Art. N° 31193, pp. 110-112

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