CASE COMMENT : DISTRIBUTION - SELECTIVE DISTRIBUTION - THIRD NETWORK - INTERNET MAIL

Selective distribution : The Paris Commercial Tribunal holds that internet distribution of a brand product amounts to an act of unfair commercial practices and parasitism (Pacific Création/PMC Distribution)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. Facts Pacific Création, a company specializing in the manufacture and distribution of fragrances, particularly the Lolita Lempicka brand, markets its products through a selective distribution network. In its agreements with resellers, it limits the use of Internet marketing by requiring that it be used only in conjunction with sales in boutiques. The company PMC, which does not have a physical point of sale and is not an approved distributor, operates a named website on which it offers Lolita Lempicka brand products and reproduces the image of the perfume bottles in the presentation of the products and the advertising trailers on its site. Pacific

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Marie Koehler de Montblanc, Selective distribution : The Paris Commercial Tribunal holds that internet distribution of a brand product amounts to an act of unfair commercial practices and parasitism (Pacific Création/PMC Distribution), 15 February 2007, Concurrences N° 2-2007, Art. N° 27863, www.concurrences.com

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