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The power of the promoter to evolve its distribution network

Since the promoter of a distribution network is free to organise its network as it sees fit, subject mainly to compliance with the competition rules, one could be tempted, by a kind of parallelism of forms, to adopt the same analysis when it comes to developing its network. However, this development is subject to additional requirements which are essentially a matter of contract law and are explained by the fact that the promoter is subject to contracts concluded with its distributors.

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. 1. The distribution network is characterized, depending on the case, by a brand name, a sales method, products, a territorial network, exclusivity, know-how, a marketing method, etc. The evolution of the network consists in modifying one of these elements (change or modification of the brand name, reorganization or dismantling, evolution of the products, transfer of the network...), or even its environment (creation of a parallel network). Such an evolution is often an economic necessity, adaptation being the condition of survival; or even a legal obligation, the franchisor for example being contractually bound to evolve his know-how to maintain its

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  • University of Montpellier

Quotation

Nicolas Ferrier, The power of the promoter to evolve its distribution network, February 2022, Concurrences N° 1-2022, Art. N° 105284, pp. 66-72

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