ALERTS: MERGERS - EUROPEAN UNION - PHASE II CLEARANCE - SPORT - SOLE CONTROL

Clearance: The European Commission clears, subject to conditions, the acquisition of a US company manufacturing and distributing smartwatches and fitness bands (Google / Fitbit)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. On 11 May 2021, the European Commission made public the decision it adopted on 17 December 2020 authorising, after a phase II review and subject to conditions, Google to acquire sole control of the US company Fitbit, which manufactures and distributes wearable technology devices (smartwatches and fitness bands), as well as connected bathroom scales in the health and wellness sectors. Fitbit has a limited market share in Europe in the fast-growing smartwatch segment, where many larger competitors such as Apple, Garmin and Samsung are present. Despite the fact that the transaction creates very limited horizontal overlaps between the activities of Google

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  • L’actu-concurrence (Paris)

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Alain Ronzano, Clearance: The European Commission clears, subject to conditions, the acquisition of a US company manufacturing and distributing smartwatches and fitness bands (Google / Fitbit), 17 December 2020, Concurrences N° 1-2021, Art. N° 100772, www.concurrences.com

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