Clearance: The European Commission clears a French group of companies to add an American jeweller to its portfolio of luxury brands (LVMH / Tiffany)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. In the last few days, the European Commission has made public a number of merger control decisions. Among these is the decision of October 26, 2020in which the Commission authorised LVMH to add US-based jeweller Tiffany to its portfolio of luxury brands. Tiffany and LVMH produce and sell luxury goods on a global scale but their activities overlap mainly in the jewellery sector. On the delineation of the relevant markets, the Commission did not accept the notifying party's view that all luxury products belong to the same product market because they have homogeneous characteristics and fulfil the same function, namely to establish a relationship with the