LAW & ECONOMICS : BUYER POWER - RETAILING SECTOR - ECONOMIC ANALYSIS - FRENCH COMPETITION COUNCIL

Buying power and competition policy

La puissance d’achat a fait l’objet ces dernières années de nombreux rapports et forums en droit de la concurrence. Dans le cas français, elle est sans doute appelée à jouer un rôle accru dans le jeu concurrentiel en vertu des réformes récentes de la réglementation de la distribution de détail. Cet article présente d’abord une synthèse de l’analyse économique de la puissance d’achat. Il considère ensuite les principaux avis et décisions Buyer power has attracted much attention in antitrust forums in the recent period. In France, buyer power is bound to become much more influential than was previously the case, due to the reform of the regulation of the retailing sector. In that context, this article first considers the economic analysis of buyer power. It then presents the decisions and opinions of the French Competition Council related to buyer power.

* The author remains solely responsible for the views expressed in this article.

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. 1. Buying power can be defined as a firm's ability to obtain preferential purchasing conditions from its suppliers, either in relation to its competitors or in relation to "normal" conditions of competition (Chen, 2007). In recent years, competition authorities in several OECD countries have been examining the role of buyer power in the functioning of production and marketing chains, particularly in the retail resale of daily consumer goods. In the case of France, this question is particularly relevant in view of recent reforms to the regulation of distribution activities. Both the lifting of the ban on discrimination and the so-called "triple net" reform

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Author

  • French Competition Authority (Paris)

Quotation

Etienne Pfister, Buying power and competition policy, February 2009, Concurrences N° 1-2009, Art. N° 23267, pp. 34-41

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