Announcement of price reductions: The French Government specifies the system of the announcement of price reductions to consumers

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. On 13 January 2009, an order of 31 December 2008 was published in the Official Journal concerning announcements of price reductions for consumers. This enactment repeals the Order of 2 September 1977 on the advertising of prices to the consumer, which has governed the subject for 30 years. It provides some clarifications on the notion of reference prices and, above all, responds to the development of Internet commerce by dealing with price reduction announcements on "electronic sites" or "distance selling sites". Like the 1977 Order, the new text applies to all forms of advertising directed at the consumer, whoever the authors and whatever the