CASE COMMENT: MERGERS - UNILATERAL EFFECTS

Unilateral effects: The European Commission considers that the “winner’s curse” may impede the creation of unilateral effects (VNU/WPP/JV)

*This article is an automatic translation of the original article, provided here for your convenience. Read the original article. – EC Comm, 15 September 2004, VNU / WPP / JV, Case COMP/M.3512 The European Commission gave the go-ahead on 15 September 2004 for the creation of a joint venture combining the activities of the Dutch company VNU NV and the UK company WPP Group Plc in the provision of television audience measurement services. The decision was taken in the first phase and is unconditional. The particular interest of the decision lies in the fact that the Commission adopted the traditional plan of analysis, and vocabulary, of the US authorities, examining first the uncoordinated (or unilateral) effects, and then the coordinated effects. Moreover, as this is a "4 to 3"

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  • Freshfields Bruckhaus Deringer (Paris)

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Jérôme Philippe, Unilateral effects: The European Commission considers that the “winner’s curse” may impede the creation of unilateral effects (VNU/WPP/JV), 15 September 2004, Concurrences N° 1-2005, Art. N° 1452, pp. 79-80

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