Several actors have suggested that search tools results should be under scrutiny, and have used the expression «search neutrality» for these purposes. This article is a study of this new notion. Its findings are that search neutrality is a misleading concept, as it insinuates that search tools are compulsory tracks to information whereas they are competing with other means to access online resources, which in addition are not constrained by the same technical or legal rules. Search tools enjoy editorial freedom, the result of which is a non restricted choice in organizing results. Anticompetitive effects of such search results remain hypothetical.
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