The French Competition Authority accepts commitments relating to online advertising service (AdWords)

In its decision n° 10-D-30 dated 28 October 2010, relating to practices implemented in the online advertising sector (relative à des pratiques dans le secteur de la publicité en ligne), the French Competition Authority (the «Competition Authority«) accepted the commitments offered by Google to solve competition concerns relating to its online advertising service, AdWords. The Competition Authority considered that such commitments were «substantial, credible and verifiable« and therefore closed the proceedings initiated by Navx, a company providing databases for GPS navigation devices for speed camera, exclusively through the Internet. Background Google Adwords provides online advertising space and is based on a bidding process for the purchase of keywords. In practice, advertisers bid on

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  • Hewlett Packard (Boulogne-Billancourt)

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Charles Saumon, The French Competition Authority accepts commitments relating to online advertising service (AdWords), 28 October 2010, e-Competitions October 2010, Art. N° 33290

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