The Paris Court of Appeals rules that a multinational corporation makes illegal use of trademarks through its keywords advertising program (GIFAM / Google)

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Reference

Paris Court of appeals, GIFAM / Google, Case n° 06/13884, 1 February 2008 (French)

Google has been sued in France by several household appliance manufacturers and their professional union, and fined for using said manufacturers' trademarks in its keywords advertising tool. Among thirty decisions issued by French courts against the search engine over its AdWords service, this is the fourth decision issued by the Paris court of appeals... and the first one likely to threaten Google's advertising business model. Facts The main household appliance manufacturers (Atlantic Société Française de Développement Thermique, Babyliss , Calor , Candy Elettrodomestici, Divelit Holding, Hoover Italiana, Kenwood Marks, Robert Krups, Indesit, De Longhi, Liebherr International, M&B Marchi e Brevetti, Magimix, Miele & Cie, Rowenta Werke, Saeco, SMEG, two companies belonging to

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Cédric Manara, The Paris Court of Appeals rules that a multinational corporation makes illegal use of trademarks through its keywords advertising program (GIFAM / Google), 1 February 2008, e-Competitions February 2008, Art. N° 16332

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