Resale-below-cost

 

Institution Definition

Resale-below-cost (RBC) laws are one of three major types of regulatory restrictions on resale prices. The other two types are predatory foreclosure laws and mandatory minimum resale price maintenance (RPM) laws. RBC laws usually forbid loss leader sales---resale prices that fall below the price the reseller paid for the product. RBC price standards are generally determined and enforced by government agencies. The RBC price floor is specific to each product sold by each individual reseller based on its costs of acquiring a particular product for resale. © OECD

 
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