The competitive process is the driving force of consumer and business outcomes in a market economy. In the economic model of perfect competition, businesses seek to undercut each other on price and offer ever-more valuable products to attract consumer purchases. This competitive process maximizes economic welfare, and leads to lower prices, greater consumer choice, and high levels of innovation. (Church & Ware, Chapter 2)
Outside of this theoretical world, however, markets can fail to achieve the outcomes associated with perfect competition. Businesses, governments, and economic realities can impede the competitive process through myriad factors, such as exclusionary business conduct, marketplace regulation, and economic barriers to entry. (World Bank) The main inspiration of competition policy is to correct for, or reverse, restraints on the competitive process, with the goal of influencing market outcomes closer to those that would be delivered by a perfectly competitive market.
The heart of a country’s competition policy lies in its competition law. Competition laws prohibit certain types of economic behaviour that are generally agreed to be anticompetitive in purpose or effect. For example, modern competition laws typically forbid cartels, monopolistic business practices, and mergers that have an anti-competitive effect (International Competition Network, pages 3-6). Nearly all advanced economies have competition laws that are enforced by one or more national (or multi-national) competition agencies.
Competition policy, however, extends beyond competition law enforcement and into the wider realm of public policy. Public policy can often encourage, or even require, businesses to act in a manner that affects the competitive process. Domestic price controls, burdensome administrative policies, and restrictions on foreign investment are all examples of government actions that can chill legitimate competition (OECD, page 4). Pro-competitive public policy stimulates a healthy competitive process to deliver effective marketplace outcomes.
Sound competition policy is not an end in itself, but rather is a key determinant of prosperity. Competitive markets increase economic opportunity by acting as a key driver of innovation and productivity (Canada, pages 3-5). For example, pro-competitive competition policy reforms implemented by Australia in the 1990s are estimated to have increased that country’s real GDP by 2.5%, resulting in AU$20 billion in unlocked economic value (Australia, page XVIII).